Colors are not just a matter of taste: they can boost, soothe, inspire … or irritate. What if we learned to use them to stick to our moods, even change them?
The colors invade our vocabulary: we see “red”, we laughed “yellow”, we grind “black”… Better still, they have a language to which we are unconsciously sensitive. “Each of them reaches a different area of the brain and therefore has a particular impact on our physique or our emotions,” explains Sophie Mouton-Brisse, Expert Colors. Explanations.
Colors speak to our brain
According to neuroscience, the color would considerably improve our mood, our social interactions and our productivity. Certain colors (like green, blue, purple …) have the gift of soothing us, helping us concentrate, while others will stimulate us.
“The intensity of the color also counts, observes Catherine Leroi, decoatherapist. Vive and saturated colors, such as bright red or intense orange, tend to increase energy in a very pronounced way. We must use them in moments when we need motivation. While pastel colors bring a soft, comforting feeling, and are therefore to be preferred when you want to be recharged.
The colors impact …
The colors thus influence many aspects of our daily life.
1. Our environment
The simple decoration of our living spaces can change the atmosphere, transform our mood and our working and family relationships. At home, color saturated in color can induce agitation and conflicts. At the office, white, monotonous and often in the majority, creates a feeling of isolation and hinders creativity. The dark colors (navy blue, gray or dark brown), although elegant, can give rise to a feeling of confinement and lead to a certain depression if they are too dominant.
To evolve in an environment where you feel good, it is good to decline a single color in several shades.
“To evolve in an environment where you feel good, it is often good to decline a single color in several shades, underlines Sophie Mouton-Brisse. A dark blue finds perfectly its place if it is accompanied by a touch of light blue and turquoise, for example. Everything is a question of balance.
2. Our work
In his very documented book, The amazing power of colorsThe specialist Jean-Gabriel Causse Go even further by showing how much the colors play an unknown role in our professional investment. Did you know, for example, that a detail as insignificant as the color of your wallpaper has an impact on your way of working? A blue wallpaper helps to better perform simple tasks while warm colors increase productivity and the pleasure of working.
3 and 3 Our relationships with others
And what about the key role of colors in our social interactions! To use the color on oneself is to send a strong message to the others, provide specialists. “And sometimes cheating to deceive voluntarily and not delivering her true personality,” notes Catherine Leroi. At work, we therefore appear to be more serious, reliable and competent if we wear dark colors, symbols of authority and power.
To use the color on oneself is to send a message to others.
In a friendly context, bright and cheerful colors will allow you to stand out more or appear sympathetic and dynamic. “You can also choose synonymous colors of anchoring, stability, such as terracotta, to inspire confidence,” adds Sophie Mouton-Brisse.
4. Our power of seduction
The researchers studied the outfits displayed by the candidates on dating sites: without surprise, women looking for the big thrill are more often dressed in red, while those who are looking for Prince Charming willingly wear pastel colors. A man will also tend to stop twice as much for a hitchhiker dressed in red while a waitress will be rewarded for more generous tips … Red is thus able to stimulate, to captivate, sometimes even to cause physical and mental reactions. All this, supported studies.
5 Our purchases
Yellow, red, colors stimulating appetite, delicacy and desire, are Used to encourage impulsive purchase (for example fast food), while blue and green are reserved for items wishing to inspire trust and safety (banking products, for example). “Companies dedicated to luxury products, on the other hand, often favor colors like black or purple, perceived as sophisticated and elegant”, still slides Catherine Leroi.
In summary: What colors to bet?
Do you want to change your mood, a state of mind? A well -chosen touch of color may be enough to transform your energy of the day.
- They soothe: Blue, pastel tones.
- They put in a good mood: Yellow, pink, green, orange.
- They reassure: Powry pink, light gray, mint green, light brown and terracotta.
- They stimulate vital energy and change: Red, yellow, orange.
- They awaken creativity or sensuality: purple, orange.
- They give the cockroach or stagnate: Black, dark gray, blue pulling towards brown.
It remains to be seen how you will associate them … A high “black of black” carried on a relaxed jeans necessarily changes the general message. And it’s the same in an interior, you have to be able to dose.
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