Generation Z would spend an average of 7 hours a day on its phone. This is what emerges from a study published in December 2023. And Tiktok has something to do with it.
The minutes to scroll on Instagram pass in no time. On Tiktok, these are the hours that run. With Caroline Lotfi, a social media strategy consultant, we decrypt this application which is all smartphones. Among young people, but not only …
“By default, you are on the thread ‘for you’ which offers you videos according to your interests, and not accounts that you follow (then in the ‘subscriptions’ thread). The first time, the platform will show you popular videos in your geographic area. It will very quickly understand, for example, that you like Japanese cuisine. Then, by a system of funnels, it will seize extremely quickly that Prefer.
As you go, the network will enter your brain – there are no other words – and may know exactly what you like. He is therefore addictive and intrusive; This is the reason why it is prohibited in certain countries, and in several places in Belgium (municipal administration, Parliament, Senate, European Commission). ”
2. What do we find there?
“Videos, and carousels of photos and videos. There is no specific theme, but rather a way of filming. No matter the age category, what will work are the raw videos, without artifices, with a montage made in a nervous manner. Plans of a second and videos that last 7 seconds, there is almost that. They left.
Generation Z does all its research on Tiktok, the platform influence it in its smallest decisions.
Generation Z does all its research on Tiktok, the platform influence it in its smallest decisions. Google is not part of its operating mode. As for (direct) lives, the most popular are disguised shopping (‘Social Shopping’) where influencers offer you all kinds of products. ”
3. Is it only intended for young people?
“When Tiktok was created in 2016, adolescents were the target audience, but since confinement, when the app has exploded, the average age has only increased. It is 29 years today on 4 million users in Belgium. More broadly on social networks, the challenge is to keep its users, which Tiktok managed to do, therefore logically, his audience.”
4. Do we post it as on Instagram?
“Lambda people do not publish much on Tiktok. They are more content creators. Especially since, by default, you are in public mode (everyone can see your content). It is more a place of consumption or a social media; less a place to network with their loved ones.”
5. What to pay attention to the network?
“Tiktok is very time -consuming. Ideal is to put a timer, because it is almost impossible to be tired: a video hunting another. The addictive phenomenon is present on all networks, but even more here. And as Tiktok has every interest in keeping you on the platform, there is no video contrary to your opinions. It gives very quickly the impression that everyone thinks like it”, concludes the specialist.
You will also like:
Recipes, fashion, decor, sex, astro: follow our news on Facebook and Instagram. Excluded: our latest items via email.
Travel Source
Discover the world easily and comfortably with Merpati Airlines. From comprehensive travel guides and dream destination recommendations to practical tips, we provide everything you need to plan the perfect trip. Explore exotic locations, find the best deals on flights and hotels, or uncover travel packages tailored to your style. With interactive maps, traveler reviews, and authentic local insights, we’re your trusted travel companion. Start your adventure today!
